Insurtech Events for 2025
The Art of Presales - part II - Knowing
In part I we understood what presales is. Now lets deal with knowing. Know yourself First of all, know what you know, and what you don't, what you are capable of and what not. Know your limits. This will allow you to pull in the right team to help you with different tasks to fill in the greater picture. Are you a great SME, but less so on the technical side, then make sure you onboard a technical person to help you. Is it a long pre-sales cycle (like in insurance and other verticals), get some project management skills on board. Are you great at creating presentations, but less at presenting, then get the right support, have someone else present. As a presales-lead you are building the creditability with the client, so you have to show that you know, know what you do, and know what you don't. When standing in front an audience, or being asked questions over email, make sure this is something you know, and respond appropriately. Saying 'I don't know' or, 'let m...
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